Question- 1 With a portfolio as diverse as Google’s, what are the company’s core brand values? Ans: With a diverse portfolio, Google has its underlying core brand values. These core brand values are as follows – Good Work Environment: As a global corporate citizen, Google has always tried hard to be one of the “Good Guys” in the corporate world, underneath a touchy-feely work environment. Basically Google hires great people and expect a lot from them in return. They also try to create an environment where people can prosper and grow.
They treat their people with Justice and respect; share and welcome ideas openly. Doing the Right Things: Within its corporate culture, Google always encourages well-built ethics with an eminent founding credo: “Don’t be Evil”. Honesty and integrity in all they do and their business practices are beyond criticism. They have a motto of making money by doing good things. Offering Prime Online Services: Google adds value by providing tools to the advertisers’ better target their ads and better understand the effectiveness of their marketing.
Google Analytics, free to Google’s advertisers, provides a custom report, or dashboard, detailing how Internet users found the site, what ads they saw and/or clicked on, how they behaved while here and how much traffic was generated. Technology & Innovation: Google always apply their technology and creativity to solve important problems and come up with new ideas. As a result they are in a quest of building the world’s best technology and products.
Marketing Asset Management: With its ability to deploy data that enable up-to-the minute improvements in a Web marketing program, Google supports a style of marketing in which the advertising resources and budget can be constantly monitored and optimized. Question-2 What’s next for Google? Is it doing the right thing taking on Microsoft with the concept f cloud computing, and Apple in the fght for smart phones? Ans: With the advancement of science and technology, Google is trying to come up with new products and services ideas which seemed beyond individual’s imagination.
Google’s stage of development starts within Google Labs, which lists new products available for testing. It next moves to beta status, where invited users test early prototypes. Once the product is fully tested and ready to be released to the general public, it moves into the gold stage as a core Google product. As their next projects, they have come up with Google Voice and Google Glass. According to my point of view, Google is doing well against Microsoft’s Cloud Computing concept and Apple’s smart phones. Google Vs.
Microsoft’s Cloud Computing: Cloud computing is a type of computing that relies on sharing computing resources rather than having local servers or personal devices to handle applications. Google is doing well with this kind of applications where they already inaugurated two of their cloud computing applications which are – Going Google and Google Drive. These are the two software where a person can store data here. And the user can access to getting popular to the smart phone users with Android Operating System. Google Vs. Apple Smartphone: Google is also going big in the mobile category.
In 2008 it launched Android; a mobile operating system with which Google went head-to-head with Apple’s iPhone. Although many still prefer Apple’s platform, but most importantly, Android is free, open sourced, and backed by a multimillion-dollar investment. On the other hand, the iPhone is available only through few distribution channels. In case of applications availability, Android has a wide range of free applications where Apple is lag behind them. Along with this, some other differentiations establish Google as a strong competitor of Apple’s smart phones.
This Case Study on "Core Brand Values of Google" was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Please send request the removal if you are the copyright owner of this paper and no longer wish to have your work published on EduPRO.