General Motors Marketing Strategy essay example
This paper has been submitted by a student. This is not an example of the work written by professional writers.

General Motors Marketing Strategy

General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States, Brazil, Europe, and China with it’s Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target middle-class buyers in New Zealand and Australia with it’s Holden brand. MARKETING MIX

Product: General Motors has many popular vehicle brands around the globe including Buick in China, Saab in Sweden, and Chevrolet in the US. General Motors also carries other brands as part of its portfolio, like Opel, the main GM brand name in Europe except in the UK, Hummer, Isuzu, and Holden in Australia and New Zealand.

Price: General Motors provides a wide range of vehicles all over the world priced from $10,000 to $100,000 and higher. These prices range from middle to luxury class vehicles. General Motors has executed competitive strategy, particularly in the United States, that combines an emphasis on competitively priced vehicles. They hope to build a standard of exceptional products and brands and build long-term investment value for their products, while supporting improved pricing per transaction.

We will write a custom Case Study on
General Motors Marketing Strategy
specifically for you for only $15.90 $12/page!

Place: General Motor’s distribution strength in rural areas, which is a significant competitive advantage, will be largely preserved. General Motors does business in 157 countries. General Motors is has been divided into business segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO), GM South America (GMSA), and GM Financial.

Promotion: General Motors uses many ways to promote its products. They use auto shows, standard commercials, online commercials, social media, professional auto racing, GM Magazine, their “Employee Discount for Everyone“, and their extended warranties.

This Case Study on "General Motors Marketing Strategy" was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Please send request the removal if you are the copyright owner of this paper and no longer wish to have your work published on EduPRO.

EduPRO. (05/16/2021) General Motors Marketing Strategy. Retrieved (12/09/2021) from https://edupro.cc/examples/general-motors-marketing-strategy/
"General Motors Marketing Strategy." EduPRO, 05/16/2021, https://edupro.cc/examples/general-motors-marketing-strategy/
EduPRO. 2021. General Motors Marketing Strategy., viewed 12/09/2021, <https://edupro.cc/examples/general-motors-marketing-strategy/>
EduPRO. General Motors Marketing Strategy. [Internet]. [Accessed 12/09/2021]. Available from: https://edupro.cc/examples/general-motors-marketing-strategy/
"General Motors Marketing Strategy." EduPRO, 05/16/2021 Accessed 12/09/2021. https://edupro.cc/examples/general-motors-marketing-strategy/
"General Motors Marketing Strategy," EduPRO, 05/16/2021. [Online]. Available: https://edupro.cc/examples/general-motors-marketing-strategy/. [Accessed: 12/09/2021]
EduPRO. 2021. "General Motors Marketing Strategy." Retrieved 12/09/2021. (https://edupro.cc/examples/general-motors-marketing-strategy/).
"General Motors Marketing Strategy." EduPRO. https://edupro.cc/examples/general-motors-marketing-strategy/. Published 05/16/2021. Accessed: 12/09/2021.
{{cite web|url=https://edupro.cc/examples/general-motors-marketing-strategy/|title=General Motors Marketing Strategy|publisher=EduPRO|date=05/16/2021|accessdate=12/09/2021}}