Marketing Management of Apple Brand Extension
Coursework 17 pages (4900 words)

This course work was undertaken as part of the assessment in Marketing Management module. It focuses on new product line extension in the example of Apple Inc. ’s recent product iPad and comes up with a marketing plan for the extension to it. New product…

Market aspect
Thesis Statement 1 pages (252 words)

It is said that the lifeblood of all feasibility study is the marketing aspect because it is serve for the proponents as a basis to have a clear picture whether to pursuing the business. The main goal of every business to establish is to earn…

SWOT Analysis of Dollar General Corporation 
Case Study 6 pages (1732 words)

Dollar General is a publicly traded company that started in 1939 by J.L. Turner in Kentucky. It offers a broad selection of merchandise, including consumables, seasonal, home products and apparel. Growing from a single wholesale store to the country’s largest small-box retailer; still as passionate…

Walmart vs. Amazon
Compare and Contrast Essay 7 pages (2088 words)

Question 1. Compare walmart.com with amazon.com. What features do the sites have in common? Which are unique to Walmart.com? To Amazon.com? Answer: When we compare walmart.com with amazon.com. Two of the biggest names in the industry are Amazon.com and Walmart, the latter of which has…

Mission Statement For Apple Inc.
Personal Statement 2 pages (460 words)

The company I choose to follow for the next 5. 5 weeks is Apple Inc.. They were founded on April 1, 1976 butt was incorporated on January 3, 1977. The founders were Steve Jobs and Steven Wozniak (Sanford, 2013). Apple Inc. mission statement is “Apple…

Marketing environment in India
Essay 6 pages (1677 words)

The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macro environment and the micro environment Demographic factors Study of human…

B2B Marketing CA (30%)
Essay 8 pages (2107 words)

Business to Business can be defined as a relationship between two companies, where transactions take place between a manufacturer and a wholesaler or else a wholesaler and a retailer. Therefore, in B2C markets there is a transaction that takes place between the company and the…

Marketing Plan of NCX Myanmar Co., Ltd.
Business Plan 9 pages (2548 words)

Executive Summary NCX Myanmar Co., Ltd. is a trading company since 2012 in Myanmar. It trade one of the Motor Cycle brand HONDA, which has many kind of model, it was decided to conformable the Asia’s motor cycle market. Such as Wave 100, Wave 110,…

Case Analysis of Sephora Direct
Case Study 8 pages (2166 words)

The main issue with Sephora Direct is that Julie Bornstein, Senior Vice President of Sephora Direct, wants to double the budget for social media, video, and mobile in 2011. For the funding to be doubled, Bornstein must first convince David Suliteanu, President and CEO of…

AT&T Company SWOT analysis
Case Study 4 pages (1172 words)

AT&T SWOT Analysis AT&T Company has both successes and failures in its businesses. The company has tremendously improved its businesses favored by its strong strategies both in the market and in leadership. To analyze the AT&T, SWOT analyses is conducted to get the trough picture…

Marketing Strategy by Ben & Jerry’s Research Paper
Research Paper 4 pages (1013 words)

Going by catchy slogans such as “lick global warming” and “from cow to cone” is Ben ; Jerry’s, an American ice cream company. The company, a division of Unilever Conglomerate manufactures ice cream, sorbet, frozen yoghurt and a number of other ice cream products. The…

Walmart Marketing Analysis
Essay 7 pages (2032 words)

Current Marketing Situation Walmart is the biggest retail corporation of discount department and warehouse stores in the world. In 2017, the company’s global net sales total roughly $481.32 Billion U.S. dollars. These figures have increased expressively over the last few years; increasing about 0.8 percent…

Does Marketing Create or Satisfy Needs?
Essay 3 pages (830 words)

Marketing shapes consumer needs and wants – Does Marketing Create a Satisfy Needs It also creates interest of people to obtain what they actually need and want through exchanging of goods with others. Marketing gave birth to such strategies which helps in increasing sales of…

Under Armour’s Distribution Strategy
Essay 3 pages (890 words)

Essay on Under Armour’s Distribution Strategy Under Armor (UA) was founded by American ex- football player Kevin Plank in 1996 Its headquarters are in Baltimore, Maryland. Plank started the business in his grandmother’s basement. The word of mouth publicity brought revenue and ultimately in two…

Nike Marketing Objectives
Essay 2 pages (308 words)

Nike’s marketing objective is to employ a range of marketing communication tactics that can cater to the organization’s target market, who have different nationalities, genders, cultures, and ages. To enable this, Nike introduces its latest products through a marketing communication group that can strengthen the…

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