General Motors Supply Chain Strategy
Case Study 12 pages (3544 words)

According to GM. com (2009) General Motors Corp. (NYSE: GM), is one of the world’s largest automakers which was founded in 1908, in Detroit USA. It manufactures cars and trucks in 34 countries. GM employs 252,000 people in every major region of the world, and…

General Motors Marketing Strategy
Case Study 1 pages (295 words)

General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States, Brazil, Europe, and China with it’s Chevrolet Brand. They…